Goad's Insurance Map

Charles Goad was a civil engineer who practised mainly in London and Toronto. He began producing Fire Insurance Plans in 1875 and opened his London branch in 1885. The purpose of the maps was to help insurance companies assess fire risks in buildings.

Goad's map of Mortlake gives a detailed visual account of all the commercial premises along the north and south side of the high street including the brewery. The map, as in all Goad's maps, is minutely detailed, and includes such information as the name of individual buildings, the number of floors, their use and whether hazardous materials are stored within them.

This map provides a rich historical snapshot of the commercial activity of Mortlake in 1907.